Bpifrance launches the ‘International Business Diagnosis’, operated by Business France

The “International Business Diagnosis” will serve as an essential springboard for businesses launching or expanding their international development and to gain exposure to realities on the ground, thanks to support from a Team France Export advisor operated by Business France. Bpifrance will cover up to 47.7% of the total costs of the initiative for SMEs (subject to eligibility).

This program, which will last on average for three months, will enable businesses to:

• Review their export project and adapt their approach strategy to the target market.
• Benefit from commercial and intercultural preparation.
• Approach potential customers and partners to obtain detailed feedback on their offering and to secure business meetings.
• Capitalize on a monitoring and recommendations phase to pursue their development plan.

The number of businesses supported will increase to 300 in 2026 and 350 in 2027.

“International expansion requires preparation. With this assessment, we are giving SMEs and mid-size companies the means to ask the right questions, prepare, test markets and build local relationships to better conquer new markets. Bpifrance also offers a continuum of financial solutions to facilitate and secure commercial contracts. Alongside Business France and Team France Export, we’re accelerating the export ambitions of French entrepreneurs.” 

Matthieu Heslouin, Executive Director in charge of the Bpifrance Advisory Board

“Drawing on Business France’s field experience in export support and the collective drive of Team France Export, this product, co-developed with Bpifrance, offers SMEs and mid-size companies a new boost to structure their international projects. It is a practical tool, designed to transform export ambitions into lasting success.” 

Benoit Trivulce, Acting Chief Executive Officer of Business France

This approach is consistent with the actions carried out by Team France Export, bringing together Bpifrance, Business France and Chambers of Commerce and Industry, to promote public policies supporting the international development of French SMEs and mid-size companies.

In practice, businesses in France benefit from the support of their Team France Export advisor. Abroad, this system is based on a rigorous methodology that includes market analysis, validation of targets identified by Business France offices, discussions with local experts and feedback from qualified leads.

For further information, please follow the link: https://diag.bpifrance.fr/diag-business-international