“Business France played a crucial role as a facilitator for our expansion in Germany and Italy, thanks to the Impact programs!”

What does your business do?

Liberty Rider is a mobile application, designed for users of motorized two-wheelers, which is capable of automatically detecting an accident, thanks to our algorithms using phone sensors, and of automatically sending for help in less than five minutes after the accident.

The application is made up of several features, divided into two parts.

Safety features, which are part of the premium service, and navigation and passion-oriented features, which are free. Users can subscribe directly in the application or take advantage of the premium offered by their insurance if it’s a Liberty Rider partner.

What triggered your international approach?

The element that triggered our international expansion efforts is above all the stability of our business in France. Liberty Rider is a digital product, by nature we have few borders and have always wanted to make our application available to as many motorcyclists as possible, in addition the safety challenges for motorized two-wheeler drivers are also international!

What were the targeted destinations and why?

Today, our targeted destinations are Italy and Germany, these choices are based on a market approach. Italy is the leading European market for motorized two-wheelers, with eight million vehicles in circulation and Germany six million, larger markets therefore in comparison to France, which has approximately 3.7 million vehicles in circulation.

You called on Team France Export, how did they support you?

Business France played a crucial role as a facilitator for our expansion in Germany and Italy with the Impact programs. Their in-depth knowledge of their market, combined with their expertise in various sectors, was invaluable. They organized feedback sessions with businesses that successfully exported, which meant we could learn best practices and the mistakes to avoid.

In addition, feedback sessions with local businesses helped us understand the specificities of the German market and adapt our approach accordingly. The Business France team dedicated to specific verticals was also very useful, as they have in-depth knowledge of their respective sectors, which meant we could benefit from advice and recommendations relevant to our business.

In summary, Business France has been an essential partner in our success on the German market thanks to their support, involvement and diversified expertise.

What was the impact (return on investment) of this support? To what extent did digital technology help you?

Business France’s support has had a significant impact on our return on investment (ROI). Thanks to their support, we were able to reduce our entry costs into foreign markets, while maximizing our operational efficiency.

Their expertise has enabled us to identify the most promising opportunities and to optimize our expansion strategy, which will lead to faster revenue benefits and better profitability for 2024.

In summary, the contacts and partnerships established through their network have meant we could develop our business sustainably and very quickly.