Fourth edition of the "Ambition Africa" forum
Placed under the patronage of President Emmanuel Macron and under the auspices of the Ministry for Europe and Foreign Affairs and the Ministry for the Economy, Finance and Industrial and Digital Sovereignty, this edition includes a plenary session, in the presence of French ministers and African countries and business delegations, along with 17 sectoral and transversal thematic round tables, as well as targeted business and networking meetings.
While the Covid-19 crisis slowed down global economic growth, Africa saw renewed growth in 2021, which accelerated further in 2022. Africa has obvious advantages, with more than 1.3 billion inhabitants and the largest free trade zone in the world. The return to growth is stimulating demand, with the opportunities offered to local and foreign businesses increasing. French firms have their role to play in a wide range of sectors, with the French state and its operators, in France and around the world, mobilizing to support their development on African markets.
The themes covered this year will focus on the economic situation and the business climate in Africa, on professional training and business financing, and on the sectors requiring the most investment: agriculture, healthcare, urban mobility, water and waste, access to energy, technologies and telecommunications, infrastructure and logistics, tourism and hospitality, resources and extractive industries, Euro-African value chains and the African Continental Free Trade Area (AfCFTA).
Ambition Africa illustrates the new approach to the partnership relationship between Africa and France, based on a win-win relationship, balanced successes and shared growth, as spelt out by President Emmanuel Macron in his speech in Ouagadougou, Burkina Faso, on November 28, 2017.
“The whole idea of the Ambition Africa event is to strengthen the links between French and African ecosystems, and to create new business relations, serving the synergies of tomorrow. It’s about exchanging and building.”
Olivier Becht, Minister Delegate with responsibility for Foreign Trade, Economic Attractiveness and French Nationals Abroad
“Ambition Africa aims to help create new business flows between Africa and France: exports to and investments in Africa, welcoming African investors to France, cross partnerships, all modes of co-operation are possible, as long as it’s win-win!”
Christophe Lecourtier, Chief Executive Officer at Business France
Ambition Africa program
The 2022 edition is expected to bring together more than 1,600 participants, in person and digitally, including more than 700 African businesses in person from 43 African countries.
The 17 round tables will enable businesses to understand Africa’s challenges and its opportunities. Business France is also organizing more than 2,000 business meetings. These exchanges will ensure initial contact with buyers, distributors and industrial partners, and they will also give participants advice from experts and event partners.
By bringing together key players from nearly 43 African countries, Ambition Africa will not just create partnerships between African and French businesses, but also between African businesses. In this way, Ambition Africa is also a “pan-African” event.
Ambition Africa benefits from strong credibility, thanks to the expertise of Business France in its role of supporting French businesses internationally, in particular on the African continent. Business France operates in a total of 12 African countries and can cover, directly or indirectly, the 32 most important markets in Africa. Business France in Africa brings together 77 sector experts from 17 different nationalities.
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