"Business France facilitates connections with key contacts."

Frédéric Sonzogno, Sales Director of Maisons et Vignobles Strasser Radziwill, shares his experience at ProWein.

20/03/2025

Maisons et Vignobles Strasser Radziwill is a major player in the production of fine wines in the Rhône Valley and Provence. The group operates six vineyards located in the renowned appellations of Châteauneuf-du-Pape, Beaumes-de-Venise, Tavel, and Luberon.

 

"Our four estates were recently acquired, and we still need to develop our network. To do this, we participate in as many events as possible: Wine Paris, tastings with Business France, and soon Vinexpo Miami and Singapore. ProWein is a great opportunity to meet many professionals in a short time, and the attendance this year is promising."

"Business France facilitates connections with key contacts. During a tasting in Zagreb, I was able to meet importers as well as other industry experts. These events are well-organized and strategic, allowing us to explore markets we might not have considered. Tomorrow, I will return to Zagreb without hesitation!"

"We will continue to work with the United States, despite an uncertain context, as it is an essential market. At the same time, we want to expand in Asia, where new opportunities are emerging."

 

A piece of advice for succeeding in export?

"Surround yourself with the right partners. Business France is an excellent gateway, with targeted missions and qualified contacts that allow you to move forward effectively."

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