"Before expanding internationally, you must know your product well."
André Delore, owner of Domaine Estienne De Lagrange, shares his experience at ProWein in Düsseldorf.
Domaine Estienne de Lagrange is the cradle of the Delore family, with 7 generations succeeding each other since its origins. The latest generation, led by André and Emmanuel, passionately continues this century-old family history while looking to the future.
"We are exhibiting for the first time in Düsseldorf to gauge the market, discover the sectors, and present our wines. We have a few appointments scheduled, and two of our cuvées are selected for the ProWein Showroom, with one featured in a masterclass tonight!"
"I have already participated in a trade show with Business France, but this is my first one focused on wine. The dedicated team is great! They know their stuff perfectly."
A piece of advice for succeeding in export?
"Before expanding internationally, you must know your product well. That's the key!"
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