BUSINESS FRANCE | Event - Badminton Business Club
12/09/2025
On August 28, Business France and the French Badminton Federation brought together French and international decision-makers at the adidas arena during the Badminton World Championships for an exceptional networking event focused on sport and economic cooperation.
Highlights of the meeting, hosted by Marie-Cécile Tardieu, Deputy CEO of Business France, with an introduction by Khunying Patama LEESWADTRAKUL, President of the Badminton World Federation, and Franck Laurent, President of the French Badminton Federation:
🔹 The rise of Sportech in France, with presentations by SporTech France and the innovative agency SPK.
🔹 Sustainable mobility and the legacy of the Paris 2024 Olympic Games, illustrated by RATP Dev, with a focus on its international projects in Australia and its recent activities in Denmark.
🔹 France-Asia economic cooperation, through testimonials from Thuasne on its development in Asia and FPT Software on its establishment in France and its international sports partnerships.
🔹 An inspiring closing speech by Pierre-Antoine Molina, Interministerial Delegate for the Olympic and Paralympic Games.
Through initiatives such as this, Business France is affirming its role: to enhance France's attractiveness, promote economic exchanges, and connect our companies to global ecosystems.
